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Chosen Arrow Apparel

For ordinary humans doing epic things

Welcome to Chosen Arrow Apparel

I'm Johanna,

Mum of two littles and Dairy Farming wife by day, small business owner by night (so it seems)

I began Chosen Arrow in 2019 after resigning from my job to go and spend 5 months in China with absolutely no plan! It was a real "leap of faith" moment.

It was at a time in my life when I felt pulled in all directions and I had to create the journey ahead. Hence the name Chosen Arrow.

While based in China I scoped out my awesome suppliers who produce some of the world's best cycling and triathlon kit.

On returning to New Zealand I continued working on Chosen Arrow as a hobby while working full time in the agricultural industry and it's been an epic journey ever since! I still pinch myself seeing my own trisuit designs out on course at races, and that feeling will never grow old!

Now in 2025 I balance Chosen Arrow with our young family and our dairy farming business. The brand is growing and I find myself with plenty of custom enquiries and requests for the next new piece!

It is a squeeze to fit it all in but I truely love working on this little biz. I'm enjoying the process, the learning and building it together with my customers who have so much passion for the brand too!

"Set yourself a goal, create a plan and surround yourself with the support you need to make it happen"
- Robyn Engels, first time Ironman athlete 2022