I began this business in 2019 after one year of triathlon training and racing.

After graduating and entering the workforce I had found I was no good at relaxation and craved a creative outlet in my evenings. I'd once thought about designing motocorss gear (my previous sport) but by then I'd discovered triathlon and was struggling to find cycling gear that I loved enough to fork out for.

By the end of 2018 I had just resigned from my job to go and spend 5 months in China with absolutely no plan! It was a real "leap of faith" moment.

It was at a time in my life when I felt pulled in all directions and I had to create the journey ahead. Hence the name Chosen Arrow.

The catalyst for change was wanting to relocate to Palmy where my now husband was. But first I wanted to further my Mandarin language and create myself an excuse to visit China again in future. So I got to work scoping out some awesome suppliers who produce some of the world's best cycling and triathlon kit.

It's been an epic journey ever since with lots of new skills learned along the way. I still pinch myself seeing my own trisuits designs out on course at races, and that feeling will never grow old!

After returning from China I continued working on Chosen Arrow as a hobby while working full time in the agricultural industry. It was slow progress but there were some epic highlights and a loyal customer base started to form.

Now in 2025 I balance Chosen Arrow with our young family and our dairy farming business. The brand is growing via word of mouth and I find myself with plenty of custom enquiries and requests for the next new piece!

It is a squeeze to fit it all in but I truely love working in this little biz. I'm enjoying the process, the learning and building it together with my customers who have so much passion for the brand too!