Welcome to Chosen Arrow Apparel
I'm Johanna,
Mum of two littles and Dairy Farming wife by day, small business owner by night (so it seems)
I began Chosen Arrow in 2019 after resigning from my job to go and spend 5 months in China with absolutely no plan! It was a real "leap of faith" moment.
It was at a time in my life when I felt pulled in all directions and I had to create the journey ahead. Hence the name Chosen Arrow.
While based in China I scoped out my awesome suppliers who produce some of the world's best cycling and triathlon kit.
On returning to New Zealand I continued working on Chosen Arrow as a hobby while working full time in the agricultural industry and it's been an epic journey ever since! I still pinch myself seeing my own trisuit designs out on course at races, and that feeling will never grow old!
Now in 2025 I balance Chosen Arrow with our young family and our dairy farming business. The brand is growing and I find myself with plenty of custom enquiries and requests for the next new piece!
It is a squeeze to fit it all in but I truely love working on this little biz. I'm enjoying the process, the learning and building it together with my customers who have so much passion for the brand too!