I’m Johanna,

Mum of three littles, dairy farmer by day, Chosen Arrow designer by night.

I started Chosen Arrow in 2019 after resigning from my job to spend 5 months in China with absolutely no plan! It was a real leap of faith moment. I was at a time in my life when I felt pulled in all directions and had to create the journey ahead. Hence the name Chosen Arrow.

While based in China I scoped out my awesome suppliers, who produce some of the world’s best cycling and triathlon kit.

Back in New Zealand I kept working on Chosen Arrow as a hobby while working full time in the agricultural industry, and it’s been an epic journey ever since. I still pinch myself seeing my own trisuit designs out on course at races, and that feeling will never grow old!

These days I fit Chosen Arrow around our young family and our dairy farming business. The brand is growing, and I’m enjoying the process, the learning, and building it together with my customers, who have so much passion for the brand too!